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  Product Manager, International
 
  Company Type: Consumer Products
  Location: South Florida
  Compensation: Excellent Compensation - Full Benefits
  Languages: Bilingual or multiple languages preferred
  Job Code: mk/1624
  Date Posted: Pending
  Description:
 
    Strategic level marketing position that will lead growth initiatives and execute new product development programs for company's International. This position requires skills in the following areas:
    I. New Product Development: Includes developing product strategy and executing new product initiatives for new markets and start ups.
    II. Product Marketing Strategy: Includes developing new product solutions that support core brand equities and offer unique value propositions.
    III. Geographic Expansion/Business Development: Includes assessment/development of new businesses in new geographies with market entry strategy definition.
    IV. Brand Marketing includes brand driven ideation and product concept development and evaluation.
    ESSENTIAL DUTIES AND RESPONSIBILITIES:
    Product/ Market Strategy Development
  • Define and communicate strategic product positioning
  • Review annual marketing plans
  • Identify synergies across markets to optimize platform opportunities
  • Develop business entry strategy for new geographies
  • Collaborate on global projects/ provide business and consumer needs
  • Attend U.S. phase gates to communicate needs and direction
    Global Product Lifecycle Management and Product Planning
  • Develop product roadmaps for new geographies and start-ups
  • Consolidate International roadmaps to create a global roadmap and lifecycle plan
    • Identify product synergies to maximize product platforms
    • Validate direction with local Marketing teams
  • Proactively manage shared SKUs within the Intl portfolio
  • Work closely with Sourcing to understand impact to portfolio
  • Regular communications to Regions on impact to SKUs
    New Product Development
  • Lead product development and launch new product platforms for start-ups and new geographies (Work closely with Program Management, Regional Marketing, US Marketing) on all New Product Development Initiatives
    • Product specifications, definition / consumer needs hierarchies
    • Design briefs - Lead/manage industrial design efforts-manage strategic agency design firms
    • Consumer research validation
    • Product Positioning
    • Competitive assessment, USP
    • Phase gate preparation
    • Lead/develop product packaging, instruction manuals and recipe books
    • On-box/product POP produced at manufacturing site
  • Communication of product development status to Regions through New Product Reviews
  • Coordinate phase in/phase out of replacement SKUs with local teams
  • Review of consolidated financial data to drive business decisions
  • Development of POS, Gift boxes, Instruction booklets and other collateral material
  • Work with cross functional team on launch plans for new products
    Market Research
  • Drive Consumer Assessment research projects in international regions that apply to the present and future including the following:
    • Consumer Needs
    • Consumer Values
    • Consumer Segmentation
    • Life stage & behavior characteristics
    • Usage and Attitude Studies
  • Quantitative Panel/Scan Data Studies
  • Manage research project with in-country providers (develop research brief, review proposals, attend sessions, review summary reports and analyze findings).
    Brand-Driven Product Ideation
  • Product concept development and evaluation
    • Market Analysis
    • Funding required
    • ROI analysis
    Internal Communication
  • Prepare New Product Presentations for Sr. Team review Coordinate regular marketing meetings and events with regional, local and US marketing teams.
  • The incumbent will work with US marketing, regional marketing, local marketing, program management, quality, sourcing, supply chain, legal and finance.
  Requirements:
 
  • Bachelors Degree in Marketing or Business Administration.
  • M.B.A. preferred.
  • 5-7 years of business experience with a balance of marketing and new product development experience.
  • New Product Development experience required.
  • Demonstrated history in delivering high quality research and analysis.
  • Travel 40 to 50 percent.
  • Languages: Bilingual or multiple languages preferred.


  Cover Letter: Please include cover letter with salary requirements when responding.

  Work Authorization: Must have legal residency.
  For consideration include resume as a Microsoft Word attachment or as text and submit to Margaret Kurtzman and reference the job title and reference number.
 
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Last modified November 8th, 2000