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  Market Research Manager
 
  Company Type: Consumer Appliances
  Location: South Florida
  Compensation: Excellent Compensation - Full Benefits
  Languages: Fluent English
  Job Code: mk/1508
  Date Posted: Pending
  Description:
 
  • Creates strategic market research capability to help the organization build greater analytical skills, facilitate more informed decision-making processes, and develop a deeper understanding of customers, competitors, products, and markets.
  • Support the company's strategic marketing efforts by developing research programs that drive company-wide strategies.
  • As directed by the needs of Product and Channel Marketing teams, develop and execute primary and secondary market research studies to understand key markets, customer segments and uncover key consumer needs.
  • Lever research to support the identification and development of new products programs (both core and non-core).
  • Partner with customer business development manager to drive improve customer insights and share customer knowledge across the marketing and sales organization.
  • Review the company's current market research, and lead efforts to consolidate existing data to build a single comprehensive storehouse of knowledge about customers and markets. Evaluate current market research practices across the company and establish best practices.
  Requirements:
 
  • Highly analytical, detail-oriented, intellectually curious.
  • Strong presentation and communication skills; comfortable presenting research findings to large groups.
  • Collaborative, team-oriented, able to work across multiple constituencies and juggle multiple priorities.
  • Bachelor's degree in Marketing and Market Research
  • 5 or more years experience in broad-based marketing research function.
  • Expertise in the use of syndicated data and consumer panel data. Experience with NPD specifically is a plus.


  Cover Letter: Please include cover letter with salary requirements when responding.

  Work Authorization: Must have legal residency.
  For consideration include resume as a Microsoft Word attachment or as text and submit to Margaret Kurtzman and reference the job title and reference number.
 
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Last modified November 8th, 2000