||Excellent Compensation - Full Benefits
This purpose of this position is to coordinate the development and
execution of consumer directed marketing activities across the
covered by the Company in Latin America. The Marketing Manager is
responsible for creating and overseeing marketing programs designed to
increase market share and accelerate retail sales, while ensuring that
all marketing programs reinforce the established brand positioning. The
Marketing Manager is also responsible for gathering and analyzing
relevant market data to evaluate business trends/category performance
and refining the marketing plan to capitalize upon emerging
The Marketing Manager is responsible for planning and directing all
aspects of the organization's marketing objectives, initiatives and
policies. The Marketing Manager is accountable for administering the
central part of the annual marketing budget including the allocation of
marketing resources, monitoring spending versus plans and ensuring that
marketing resources are invested cost efficiently. The Marketing
is responsible for the development of marketing concepts and
tools that support brand development activities. Working in
collaboration with sales personnel, distributor personnel and/or local
advertising/promotional agencies the Marketing Manager is also
accountable for coordinating the successful execution of marketing
The Marketing Manager is also responsible for monitoring sales
trends, evaluating competitive marketing activities/product launches
identifying potential business opportunities. The Marketing Manager
work in close collaboration with the Regional Marketing team to ensure
that product management information is appropriately shared and ensure
that planned marketing programs are properly aligned with pan-regional
objectives. The Marketing Manager is responsible for periodically
conducting consumer research programs to assess brand perceptions,
identify consumer needs/wants and better comprehend the consumer buying
process. These research findings will provide a basis for the Marketing
Manager to formulate recommendations regarding new product development
efforts and influence future marketing strategies/tactics.
- Develops, in conjunction with outside advertising/promotional
agencies, marketing concepts/ campaigns and the corresponding campaign
- Develops a strong understanding of the local
market/industry/consumer to ensure that planned marketing activities
- Identifies and coordinates the development of marketing support
tools required to aid selling efforts (collateral materials, consumer
literature, etc) and to ensure a dominant retail presence.
- Conducts periodic analyses of sales performance to diagnose
trends/opportunities/ weaknesses and identifies marketing
strategies/tactics which address such findings.
- Manages the central part of the marketing budget and monitors
marketing spending to ensure that actual spending conforms with
- Coordinates marketing research programs and leverages findings to
guide marketing programs and shape the direction of product development
- Establishes an intimate understanding of the product line and
delivers product training to others throughout the organization
including field sales personnel, distributor sales personnel, in-store
sales personnel and sales demonstrators.
- Facilitates the "sell in" of new products by supporting new product
presentations to customers and coordinating the development of
advertising/promotional materials required to secure retail listings
ensure consumer off-take.
- Collaborates with distributors to ensure that trade marketing
programs and merchandising strategies are appropriately synchronized
with brand development programs.
- Participates in cross-functional teams and acts as a liaison
product development and sales, after-sales, finance, and supply chain
address matters affecting the buying and selling of existing products,
launching new products and addressing service issues.
- Prepares post-event reports/analyses that assess the short-term
effectives of marketing investments.
Knowledge of principles and methods for promoting and selling
consumer products. Must possess excellent communications skills (both
written and oral). Highly organized with a keen appreciation for
managing details. This position involves extensive travel (30%)
throughout Latin America. Must posses a high degree of maturity and the
ability to work under pressure/meet deadlines. Should have the ability
to work in a team environment and work in close collaboration with
departments. Must posses the ability to serve in a leadership position
and act in a supervisory capacity. Must be computer literate.
Bachelor's degree is required and an MBA is highly desirable. Five
years of experience in the marketing of consumer products. Two years
supervisory experience. Must posses marketing experience including:
advertising development/production, formulating media plans,
developing/executing promotional programs, developing retail delivered
marketing programs, participating in sales presentations to
distributors/retailers. Must have a strong understanding of Latin
American cultures and a comprehension of regional nuances. An
understanding of computer graphics is a plus. Must be able to
communicate in both English and Spanish with total fluency.
||Please include cover letter with salary requirements when responding.
||Must have legal residency.
||For consideration include resume as a Microsoft
Word attachment or as text and submit to Margaret Kurtzman and reference the job title and reference number.
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Last modified November 8th, 2000