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  Consumer Marketing Manager
 
  Company Type: Entertainment
  Location: South Florida
  Compensation: Excellent Compensation - Full Benefits
  Languages: Fluent English/Spanish - Portuguese a plus!
  Job Code: mk/1434
  Date Posted: Pending
  Description:
 
    The role of the Consumer Marketing Manager, is to conceive, manage and implement communication strategies that drive viewer-ship to and awareness of the network, with the premise that "increased viewer- ship leads to increased ad sales revenue". In conjunction with VP of Marketing, will develop, manage and execute consumer on air communication campaigns that will promote programming priorities, such as the Fall Season, Mid Season and other priority shows. Responsible for the analysis of market, consumer and competitive trends in the television industry. In conjunction with the VP of Marketing, responsible for planning the marketing activities for the following year.
  Requirements:
 
  • BA/BS Degree in Marketing proven track record of successfully working cross functional teams.
  • Excellent verbal and written communication skills.
  • Computer skills: Microsoft Suite of programs.
  • Extensive project management work.
  • Significant integrated marketing solutions experience.
  • Significant consumer marketing experience.
  • Minimum job requirements: 6+ years of entertainment or consumer goods marketing experience.
  • Fluent in Spanish 2+ years of media planning or buying experience.
  • Desired: Experience working with on air communication and promotional strategies. Knowledge of Portuguese and Latin American markets.


  Cover Letter: Please include cover letter with salary requirements when responding.

  Work Authorization: Must have legal residency.
  For consideration include resume as a Microsoft Word attachment or as text and submit to Margaret Kurtzman and reference the job title and reference number.
 
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Last modified November 8th, 2000