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  Director, Marketing & Communications, US Hispanic
 
  Company Type: Entertainment
  Location: South Florida
  Compensation: Excellent Compensation - Full Benefits
  Languages: Fully bilingual English/Spanish
  Job Code: mk/1377
  Date Posted: Pending
  Description:
 
    Reports to: SVP/GM, US Hispanic Networks
    General Summary:
    Responsible for developing and executing the Marketing and Communications plan for the US Hispanic Networks. Key focus will be the development of clear branding and positioning strategies, generating consumer awareness, and sales marketing initiatives.
    Key Responsibilities:
    • Develop creative and effective marketing and communication campaigns that will generate consumer awareness and audiences for the channels, in support of the programming goals and overall commercial objectives.
    • Establish overall branding principles and creative guidelines working closely with programming, and corporate marketing and creative group.
    • Act as point person for all marketing initiatives, partnering with the affiliate and ad sales marketing teams, which reside in the sales groups. In addition, represent the US Hispanic team in corporate marketing and initiatives.
    • Act as point person for all communication initiatives. Specifically, will be responsible for the consumer targeted communications efforts for the US Hispanic market, including program publicity. He/she will need to partner and coordinate efforts with the communications department in the US Networks group, who handle the trade- targeted efforts in the US market, as well as the communication departments in Corp and Latin America.
    • Support the sales marketing departments with creative ideas, resources, branding guidelines, and information needed to create presentations, videos, and impactful marketing initiatives to help accomplish revenue goals.
    • Ensure continuous flow of communication between local and corporate offices of key marketing/brand initiatives.
    • Responsible for following the competition and industry trends in order to make appropriate marketing and branding decisions, but also to educate members of the US Hispanic group.
    • Responsible for creating and managing the departmental budget.
  Requirements:
 
  • Over 8-10 years experience in marketing and communications, preferably in the Hispanic media industry in the US.
  • Bachelor's degree in Marketing/communications or related field. MBA degree a plus.
  • Self-motivated and proactive professional with strong leadership skills.
  • Experience in supervising and developing staff.
  • Written and oral communication skills in English and Spanish are a must.


  Cover Letter: Please include cover letter with salary requirements when responding.

  Work Authorization: Must have legal residency.
  For consideration include resume as a Microsoft Word attachment or as text and submit to Margaret Kurtzman and reference the job title and reference number.
 
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Last modified November 8th, 2000