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  Research Director
 
  Company Type: Entertainment
  Location: South Florida
  Compensation: Excellent Compensation - Full Benefits
  Languages: Fully bilingual English/Spanish
  Job Code: mk/1376
  Date Posted: Completed
  Description:
 
    Reports to: SVP/GM, US Hispanic Networks
    Key Responsibilities
  • Provide strategic advice to the US Hispanic Group, deploying and analyzing industry, audience, and consumer research to help guide the overall business strategy, and the programming of the companies Spanish- language networks in the US.
  • Plan and execute custom research projects to meet needs of internal clients such as programming, affiliate sales, advertising sales, and marketing/communications.
  • Identify and subscribe to syndicated research that will provide useful insights on the US Hispanic consumer and the Hispanic media industry. Analyze and communicate results, identifying key implications and action steps for the team.
  • Oversee all sales oriented research activity and assist sales groups with relevant and useful data to help sell our networks to advertisers and affiliates. In addition, assist sales groups in client pitches or meetings if necessary.
  • Lead programming research, using custom research, Nielsen ratings, and other audience measurements available.
  • Maintain constant communication with research groups in other companys' international regions, corporate, and US Networks, in order to share best practices and to identify programming/consumer trends that are relevant for the US Hispanic market.
  • Provide team with regular updates and training on competitive and industry-related issues via formal and informal methods.
  • Plan and manage departmental budget.
  Requirements:
 
  • BS or BA degree, or a minimum of 5 years of research experience. Experience in television/programming research desired.
  • Must be a strategic thinker, excellent communicator and "team player".
  • Strong analytical, critical thinking, and problem-solving skills.
  • Excellent written and verbal communication skills.
  • Experience with various quantitative and qualitative research methodologies and research tools including Media Metrix/Nielsen, Simmons, etc.
  • Must be detailed oriented and be able to handle multiple priorities with lean staff.
  • Bilingual English/Spanish.


  Cover Letter: Please include cover letter with salary requirements when responding.

  Work Authorization: Must have legal residency.
  For consideration include resume as a Microsoft Word attachment or as text and submit to Margaret Kurtzman and reference the job title and reference number.
 
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Last modified November 8th, 2000