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  Director of Advertising
  Company Type: Financial Services
  Location: South Florida
  Compensation: Excellent Compensation - Full Benefits
  Languages: Fluent English
  Job Code: mk/1298
  Date Posted: Completed
  Our client is seeking a talented advertising/marketing professional to direct all creative development, media placement and promotional campaigns that create interest, resulting in a call to the sales department. The Advertising Director will oversee newspaper ad layout, oversee advertising and events budget, advertising promotion planning, Web site development, ad agency management, TV, print, online and other ad creation.

Main responsibilities include:
  • Develop creative strategies and concepts for the company's strategic advertising plan.
  • Plan, develop and execute product marketing and promotion campaigns to maximize product sales and to ensure sales objectives are met.
  • Communicate marketing programs to sales and compliance department.
  • Develop and manage the budget.
  • Direct all multi-media special projects such as videos, demos and online seminars.
  • Evaluate the impact and ROI of each marketing project.
  • Analyze opportunities in media placement and monitor competitive advertising in an effort to strategically position company and product against our competitors.
  • Maintains areas specific to product on Web site.
  • Position product at tradeshows.
  • Manage, hire and coach advertising staff.
  • Direct response marketing experience a must.
  • 5 - 7 years of experience managing a marketing / advertising department.
  • Financial/brokerage industry background preferred.
  • BS degree in Advertising, Communications or other related field.

  Cover Letter: Please include cover letter with salary requirements when responding.

  Work Authorization: Must have legal residency.
  For consideration include resume as a Microsoft Word attachment or as text and submit to Margaret Kurtzman and reference the job title and reference number.
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Last modified November 8th, 2000