||Marketing Manager - Latin America
||Excellent Compensation - Full Benefits
||Fluent English/Spanish - Portuguese a plus!
||I. PURPOSE OF THE JOB
This purpose of this position is to coordinate the
development and execution of consumer directed marketing
activities across Latin America. The Marketing Manager is
responsible for creating and overseeing marketing
programs designed to increase market share and accelerate
retail sales, while ensuring that all marketing programs
reinforce the established brand positioning. The
Marketing Manager is also responsible for gathering and
analyzing sales data to evaluate business trends/category
performance and refining the marketing plan to capitalize
upon emerging opportunities.
II. SUMMARY OF THE JOB
The Marketing Manager is responsible for planning and
directing all aspects of the organization's
marketing objectives, initiatives and policies. The
Marketing Manager is accountable for administering the
annual marketing budget including the allocation of
marketing resources, monitoring spending versus plans and
ensuring that marketing resources are invested cost
efficiently. The Marketing Manager is responsible for the
development of marketing concepts and promotional tools
that support brand development activities. Working in
collaboration with sales personnel, distributor personnel
and/or local advertising/promotional agencies the
Marketing Manager is also accountable for coordinating
the successful execution of marketing programs.
The Marketing Manager is also responsible for
monitoring sales trends, evaluating competitive marketing
activities/product launches and identifying potential
business opportunities. The Marketing Manager must work
in close collaboration with the Regional Marketing team
to ensure that product management information is
appropriately shared and ensure that planned marketing
programs are properly aligned with pan-regional
objectives. The Marketing Manager is responsible for
periodically conducting consumer research programs to
assess brand perceptions, identify consumer needs/wants
and better comprehend the consumer buying process. These
research findings will provide a basis for the Marketing
Manager to formulate recommendations regarding new
product development efforts and influence future
III. ESSENTIAL FUNCTIONS OF THE JOB
- Develops, in conjunction with outside
advertising/promotional agencies, marketing concepts/
campaigns and the corresponding campaign materials.
- Develops a strong understanding of the local
market/industry/consumer to ensure that planned marketing
activities are appropriately tailored/suited.
- Identifies and coordinates the development of marketing
support tools required to aid selling efforts (collateral
materials, consumer literature, etc) and to ensure a
dominant retail presence.
- Conducts periodic analyses of sales performance to
diagnose emerging trends/opportunities/ weaknesses and
identifies marketing strategies/tactics which address
- Manages the marketing budget and monitors marketing
spending to ensure that actual spending conforms with
- Coordinates marketing research programs and leverages
findings to guide marketing programs and shape the
direction of product development initiatives.
- Establishes an intimate understanding of the product line
and delivers product training to others throughout the
organization including field sales personnel, distributor
sales personnel, in-store sales personnel and sales
- Facilitates the "sell in" of new products by
leading new product presentations to customers and
coordinating the development of advertising/promotional
materials required to secure retail listings and ensure
- Collaborates with distributors to ensure that trade
marketing programs and merchandising strategies are
appropriately synchronized with brand development
- Participates in cross-functional teams and acts as a
liaison between product development and sales,
after-sales, finance, and supply chain to address matters
affecting the buying and selling of existing products,
launching new products and addressing service issues.
- Prepares post-event reports/analyses that assess the
short-term effectives of marketing investments.
||A. Minimum Skills Required
principles and methods for promoting and selling consumer
products. This includes an intimate understanding of
consumer dynamics and keen business acumen. Solid
strategic aptitude combined with exceptional tactical
skills. Must possess excellent communications skills
(both written and oral). Highly organized with a keen
appreciation for managing details. This position involves
extensive travel (20%) throughout Latin America. Must
posses a high degree of maturity and the ability to work
under pressure/meet deadlines. Should have the ability to
work in a team environment and work in close
collaboration with other departments. Must posses the
ability to serve in a leadership position and act in a
supervisory capacity. Must be computer literate.
B. Minimum Education/Experience Required
Bachelor's degree is required and an MBA is
highly desirable. Five 5 years of experience in the
marketing of consumer products. Two years of supervisory
experience. Must posses marketing experience including:
advertising development/production, formulating media
plans, developing/executing promotional programs,
developing retail delivered marketing programs,
participating in sales presentations to
distributors/retailers. Must have a strong understanding
of Latin American cultures and a comprehension of
regional nuances. An understanding of computer graphics
is a plus. Must be able to communicate in both English
and Spanish with total fluency. Strong quantitative
aptitude. Must possess a strong work ethic. Must be able to
travel (20%). Ability to manage and prioritize multiple tasks.
||Please include cover letter with salary requirements when responding.
||Must have legal residency.
||For consideration include resume as a Microsoft
Word attachment or as text and submit to Margaret Kurtzman and reference the job title and reference number.
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Last modified November 8th, 2000